2019 Nominees - rOUND 2
Best all-round app preview video
Most Impactful ASO Hack
Purpose: Improve the quality and quantity of reviews in Bingo Blitz's store listings.
Process: Apply a new review prompting logic to the game that acts as a "workaround" to the incentive restrictions. As we are not allowed to reward users for leaving positive reviews, we applied a flow that first offers users a reward of X free credits and once the user accepts, we ask them to leave a review in the store.
- Bingo Blitz's average number of daily positive reviews from 50 to 200
- increase in overall star rating from 4.4 to 4.6 (a significant increase considering the app has over 550,000 lifetime reviews)
- increase in keyword ranking for the keyword "bingo" from #6 to #3 consistently on Android
- increase conversion rate by 15% (incremental)
Novelty: This is the first time we are doing this for a Playtika product and have not come across this in other competing apps.
HACK 2: Maryna Assonova from Taimi
Purpose: To increase the conversion rate, Google Play organic
Result: CV August Taimi 50.1% (Organics overall)
How we achieved it: continuous app visuals testing & hacks.
Icon adjustment - adjusting the colors of the icon to the world pride month. One of our competitors used the same idea one month after.
Endemic Screenshot style - we used pictures of influencers from our best performing ads. Users recognize the LGBTIQ influencers; as a result, user trust in the Taimi brand increased, so CV rate did.
User count. We added the exact user count on the first screenshot. We tested it together with the rounded number. Both options had a positive impact on the CV rate, but the exact number won.
Laurel wreath. It is a widespread hack in the Health category, but Social networking and Dating apps haven’t used it so far. We were the first to use it, and the results were better than expected.
Continuous screen testing. Those tests included horizontal/vertical, localized/universal screenshots. In the attached files, you may find the results for each localization. We’ve got a boost in performance in LATAM for vertical screenshots for 13.6% just in a day! In the UK, we’ve got a +28% increase and +18.3% boost in Brazil. Landscape screenshots brought us improvements for +17% and +6.9% over the previous boost as well!
Over 3 months conversion rate for the Google Play organic increased from 30 to over 50%
HACK 3: Tim Jones from Launchmatic
“The iOS Rating Prompt is the surefire way to acquire high ratings but don’t count on it if you’re looking for reviews.” The hack is described here: https://asostack.com/unlocking-the-data-behind-the-ios-rating-prompt-8e942bfe9134
ASO Marketer of the Year
Every member of the ASO Stack Slack community can vote once at #aso-conference channel.
Members of the community can vote until the 1st of October 11:59pm Eastern Time (ET).
The winners will be announced on the 3rd of October at the ASO Conference 2019 in New York.
If you are not a member of the ASO Stack Slack community, find out here how to become one: https://asostack.com/aso-stack-slack-group-3757fc2aff0f